Thursday, February 1, 2018


Am I the only person who hears, and is annoyed by, the high-pitched ascending whine at the beginning of some radio ads lately? It sounds like someone's charging a camera flash unit. I've noticed it on three or four different radio stations in the NYC/north Jersey area now.

Yes, I'm sure it's designed to draw attention, conscious or otherwise, but to me it's so incongruous that I focus on the sound and shut out the point of the advertisement or promo. Surely, I'm not the only one aware of this sound effect...

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