Am I the only person who hears, and is annoyed by, the high-pitched ascending whine at the beginning of some radio ads lately? It sounds like someone's charging a camera flash unit. I've noticed it on three or four different radio stations in the NYC/north Jersey area now.
Yes, I'm sure it's designed to draw attention, conscious or otherwise, but to me it's so incongruous that I focus on the sound and shut out the point of the advertisement or promo. Surely, I'm not the only one aware of this sound effect...
Yes, I'm sure it's designed to draw attention, conscious or otherwise, but to me it's so incongruous that I focus on the sound and shut out the point of the advertisement or promo. Surely, I'm not the only one aware of this sound effect...
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